speaking

I speak. A lot. Jump to my previous conferences or my interviews.

Note: I am represented as a speaker by 6th Story. If you’d like me to speak at your event or conference, please contact them.

Upcoming conference appearances.

CUNA Volunteer Certification School
CUNA Volunteer Certification School
Date: September 21-26, 2014
Location: Vancouver, BC
I hosted this group of Credit Union Board volunteers at Vancity and talked to them about what Vancity does to create reciprocal, mutually beneficial relationships in community, strengthening our brand and our communities simultaneously. In the afternoon, I led a tour to a nearby branch and then to some local co-ops to see what’s happening in the community and how Vancity supports community organizations.


CUNA Volunteer Institute
CUNA Volunteer Institute
Date: January 18-21, 2015
Location: Cancun, Mexico
I’ll be speaking to this group of Credit Union volunteers about what Vancity does to create reciprocal, mutually beneficial relationships in community, strengthening our brand and our communities simultaneously. I’ll also share specific case studies of how we supported community-minded organizations and businesses.


CU Water Cooler Symposium 2015
CU Water Cooler Symposium 2015
Date: October 1-2, 2015
Location: Kansas City, MO
All I know is, this is the single best event I go to all year, and it never disappoints. The level of honesty and quality of discussion on the state of co-operative finance is unparalleled. It is the TED Talks of the credit union world!

Of course, I have no idea what I’ll be speaking about, but I have lots of time to figure it out…


Conferences I’ve spoken at.

CU Water Cooler Symposium 2014
CU Water Cooler Symposium 2014
Date: September 11-12, 2014
Location: Austin, TX
I love the CU Water Cooler, it is truly my favourite event of the year, and this was the best yet! My presentation was called Sawdust, Empty Bottles and Moustaches: A Retelling of the Co-operative Story.


NCUF DE Workshop
National Credit Union Foundation’s Development Education Workshop
Date: August 12-14, 2014
Location: Austin, TX
I kicked off the event and set context for the three days of discussion for this group of Credit Union development educators about Vancity, our focus on developing community and how we benefit as a triple bottom line financial co-operative from that work.


Association of Co-operative Educators
Association of Co-operative Educators
Date: July 13-16, 2014
Location: Austin, TX
This was one of the great conferences I’ve had the pleasure of attending. I spoke about how a credit union, a financial co-operative itself, can and should be a source of capital for co-operatives to start-up, thrive and grow.


CU Water Cooler Symposium 2013
CU Water Cooler Symposium
Date: October 17-18, 2013
Location: Nashville, TN
The Credit Union Water Cooler Symposium returned to Nashville in October, 2013. It’s always a highlight of the year and 2013 was no exception. I was deeply honoured to open the Symposium with a discussion on Vancity, and our approach to investing in community as a values-based financial cooperative in a way that benefits our members, the community and the credit union’s core performance.

CU Water Cooler Symposium 2013 Teaser from Tim McAlpine on Vimeo.


Realize
Realize Opportunity 2013- Building BC’s Social Economy
Date: October 7-8, 2013
Location: Vancouver, BC
I moderated a panel called Leveraging Impact Through Technology, looking at how not-for-profits, social enterprises and co-operatives can overcome common apprehension about technology to make themselves more modern, efficient and effective.


National Directors' Conference
National Directors’ Convention
Date: August 6-9, 2013
Location: Las Vegas, NV
My topic was Your Members and What Matters. I spoke to the 1,700 attendees about how Vancity invests in community as a values-based financial cooperative in a way that benefits our members, the community and the credit union’s core performance.


BarCampBank Seattle
BarCampBank Seattle
Date: February 9, 2013
Location: Seattle, WA
It was time to reinvigorate the BarCampBank concept. It was great to be there, and I blogged it here and here.


CU Water Cooler Symposium
CU Water Cooler Symposium
Date: October 4-5, 2012
Location: Nashville, TN
My topic was Everything I Learned About Leadership, I Learned From Filmmaking (I blogged about it here)
Making films is such an obvious way to get your start in senior management at a credit union – perhaps as many as 80% of our CEOs were once independent filmmakers, aiming to show their work at Sundance. But seriously, what are the true lessons one can take from making films and apply to leadership? Former filmmaker and current credit union business and community development director, William Azaroff shares his experiences, insights and half-baked notions about how his current career owes a huge debt to his early background making films.


Customer Experience Strategies West
Customer Experience Strategies West
Date: May 15-16, 2012
Location: Vancouver, BC
Vancity’s VP of Marketing, Rich Seres and I presented a topic called “How to Empower Your Employees as the Driving Force of Your Brand Experience.


2012 Canadian Conference for Credit Union Leaders
2012 Canadian Conference for Credit Union Leaders
Date: May 5-9, 2012
Location: Vancouver, BC
It’s Time To Take Social Media Seriously
Social media is maturing as a marketing tool, offering new opportunities for brand and relationship-building. Over the last two years social media exploded onto the marketing scene. In 2012, it will evolve from experimental campaigns to social tactics that are fully integrated into the overall marketing strategy. Social media strategies are moving beyond the primary functions of customer service and brand monitoring. Social media is an integral channel for information gathering and a tool for decision making. Has your credit union responded to this mandate?


CU Water Cooler 2011 Symposium
CU Water Cooler 2011 Symposium
Date: September 29-30, 2011
Location: Fishers, Indiana
As a CU Water Cooler editor, I am proud to have attended this amazing event. I spoke about Vancity’s five year journey with social media, what we’ve learned and where we’re going.


World Credit Union Conference
World Credit Union Conference
Date: July 24-27, 2011
Location: Glasgow, Scotland
Honoured to have spoken at WOCCU in 2011, part of a session called “Social Media: Friend or Foe.” I focused on the lessons Vancity has learned over the last five years of social media experimentation.


Council on Financial Competition's 2011 Annual Executive Retreat
Council on Financial Competition’s 2011 Annual Executive Retreat
Date: June 23, 2011
Location: Washington, DC
I spoke at the Corporate Executive Board’s Council on Financial Competition’s 2011 Annual Executive Retreat (how’s that for a mouth full?) about Vancity’s evolving journey with social media and community engagement – from pioneering ChangeEverything.ca to launching internal social media to where we’re going next.


IMC Vancouver 2010
Internet Marketing Conference 2010
Date: September 21-23, 2010
Location: Vancouver
This is my third year speaking at the IMC Vancouver.

My panel: When is Social Media not working? Social Media is the popular way of reaching people online. At the same time many businesses are failing to gain business advantage from Social Media. How do you know when Social Media is right for you and when it’s not?


National Credit Union Lending Conference
National Credit Union Lending Conference
Date: October 2-5, 2010
Location: Vancouver
My session: Building Trust and Community through Social Media Credit unions rely on lending as a cornerstone of our business. We rely on the trust and confidence of our members to retain and grow our base. Trust is also an essential ingredient for companies to take advantage of the current explosion of social media as an engagement tool. Focusing on authentic core messages that your credit union can use as discussion topics can help build trust and present opportunities for successfully leveraging social media.


eFinance Marketing & Innovation Conference
eFinance Marketing & Innovation Conference
Date: June 22-23, 2010
Location: New York, NY
I’ll be speaking on Rebuilding Trust and Community Through Transparent Social Media.

Here’s my description: Financial Institutions cannot survive if they do not have the trust and confidence of consumers. Trust is also an essential ingredient for companies to take advantage of the current explosion of social media as an engagement tool. Focusing on authentic core messages that your financial institution can surface as discussion topics can help rebuild trust and present opportunities for successfully leveraging social media. This session focuses on:

  • The necessity of socially responsible business practices
  • What social engagement looks like
  • Aligning the two definitions of social, to be more responsible and engage with your community

Central1 2009 Fall Conference
Central1 2009 Fall Conference
Date: November 4-6, 2009
Location: Vancouver
I delivered a workshop on social media for credit unions in BC.


Internet Marketing Conference - Vancouver, Canada - September 16-18, 2009
Internet Marketing Conference – Vancouver
Date: September 16-18, 2009
Location: Vancouver
I was on a panel at the Internet Marketing Conference focused on social media for business.


BarCampBankBC2
BarCampBank BC2
Date: September 26, 2009
Location: Vancouver
I was honoured to help bring the amazing BarCampBank phenomenon back to BC.


BC AIM
BC AIM
Date: December 11, 2008
Location: Vancouver
I was the presenter at a luncheon of the British Columbia Association of Integrated Marketers (BC AIM). My topic was called Do Well By Doing Good, and focused on Vancity’s integrated marketing efforts as a values-based organization.


Net.Finance East
Net.Finance East
Date: October 28-29, 2008
Location: New York
My topic was called Do Well By Doing Good and focused on leveraging the good work companies do to give their marketing more bite. I was honoured to speak at Net.Finance East, as well as participate on their Advisory Board.


IABC Communicating Social Responsibility Conferences
IABC Communicating Social Responsibility Conference
Date: October 16-17, 2008
Location: Vancouver
I spoke about delivering social responsibility using marketing and social media.


Partnership Symposium 2008
Partnership Symposium 2008
Date: October 1-2, 2008
Location: Fishers, Indiana
I delivered a keynote at this amazing conference:
Engaging with the Social Economy
A growing segment of the economy is being driven by social decision-making. Credit unions play a natural key role in this shift, both as community-focused organizations and as holders of significant consumer assets. This presentation will include examples of the emerging social economy, as well as a case study of ChangeEverything.ca, a social network created by Vancity which speaks to the values the largest credit union in Canada shares with the community it serves.

You can see this presentation.


BarCampBankBC
BarCampBank BC
Date: September 20-21, 2008
Location: Vancouver
I was honoured to help bring the amazing BarCampBank phenomenon to BC. Some I live blogged some of the sessions I was in.


Internet Marketing Conference
Internet Marketing Conference – Vancouver
Date: September 11-12, 2008
Location: Vancouver
It’s always nice to present in my hometown. I was honoured to be in such good company. Other speakers and panelists include Eric T. Peterson (Web Analytics Demystified), Tom Leung (Google), Bob Page (Yahoo!), Jason Burby (ZAAZ), Darren Barefoot and Julie Szabo (Capulet Communications), Robbin Steif (Lunametrics), Xavier Casanova (Liveclicker), and Jonghee Jo (Victoria’s Secret).


CMA Word of Mouth
Canadian Marketing Association: From Mass to Grass
Date: June 12, 2008
Location: Toronto
I was very happy to be included in this prestigious conference examining the latest trends in word of mouth marketing and social media. I spoke on a panel entitled Not for Profit Panel – Building Buzz for Good about social marketing, and how Vancity has leveraged social media as part of its overall brand positioning and differentiation.


Cossette Convergence
Cossette Convergence
Date: May 22, 2008
Location: Vancouver
I was on a panel entitled Giving Your Brand Away: Brand Communities, along with George Hradecky from McDonalds USA, Thierry Hay-Sabourin from Future Shop and William Bakker from Tourism British Columbia. The panel was moderated by Angele Beausoleil from Fjord, Cossette’s online agency.


CUES Experience
CUES Experience: Immersion Learning for Marketing, Technology & Operations Leaders
Date: May 13-16, 2008
Location: Minneapolis
My session was called Credit Unions and Social Media: A Case Study.


Net.Finance 2008
Net.Finance 2008
Date: April 14-17, 2008
Location: Scottsdale, Arizona
The conference was described as Integrating Key Marketing Channels To Improve Customer Conversion, Retention And Engagement. My session was called Corporate Social Responsibility As Key Differentiator. The session was described as so:

Do well by doing good. Increasing community engagement and leading on key social and environmental issues can improve your brand and your business. Trust and accountability are two key drivers of success as a financial services company, and are directly impacted by demonstrating a commitment to shared values.

  • Good corporate citizenship increases transparency, accountability and trust
  • Improves ability to leverage the emerging social economy
  • Creates a deeper connection with customers and prospects

Net.Finance Online Innovation in Financial Service Marketing
Net.Finance Online Innovation in Financial Service Marketing
Date: January 23-24, 2008
Location: New York
The conference was described as Engaging Your Customers Through Social Media, Social Lending & Mobile Banking. My session was called Responding To Bloggers – Playing On Their Turf. The session was described as so:
There is a conversation going on right now in the blogosphere about your FI. Are you tracking the comments being made? Are you responding? Do you have a strategy in place to determine the right course of action to deal with bloggers who write about your company?

  • Learning how to track conversations in the blogosphere
  • Determining when is the right time to respond
  • Seeing and evaluating the pros and cons of entering the conversation

Finovate
Finovate
Date: October 2, 2007
Location: New York
On October 2nd, 2007, twenty of the most innovative companies in the financial, banking and lending industries gathered in New York to offer a glimpse of the future of mobile, personal and online finance. Following the popular format pioneered by DEMO, FINOVATE 2007 provided each company with a mere 7 minutes to “wow!” an audience of 225 leading executives, investors, analysts, members of the press and bloggers with an actual demonstration of their latest and greatest product or service. The demos were followed by intimate networking sessions where the attendees had unprecedented access to the executives from the innovative presenting companies.

And I live-blogged the whole thing: here, here and here.


Washington Credit Union League
Washington Credit Union League
Topic: Using Web 2.0 to Build Relationships
Date: September, 2007
Location: Spokane, Washington
I shared the stage with Shari Storm, who created one of the first blogs in the banking world with Our Voices at Verity Credit Union in Seattle and Virginia Brady of The Boardcast from UFirst Federal Credit Union in Plattsburgh, NY. I spoke about ChangeEverything.ca, and also about FIs responding to bloggers. In addition, I hosted the Spectrum Marketing Awards Dinner, which was a huge thrill and honour for me.


BarCampBankSeattle
BarCampBankSeattle
Date: July, 2007
Location: Seattle, Washington
BarCampBankSeattle was a loose, collaborative unconference about “innovation in banking, credit unions, social lending, or finance.” It was an amazingly inspiring weekend of discussion, socializing and innovation. It was an honour to be there.


Net.Finance 2007
Net.Finance 2007
Topic: Financial Institutions and the Social Web: Utilizing Social Change Campaigns to Extend Your Brand and Engage the Community You Serve
Date: April, 2007
Location: Phoenix, Arizona
At Net.Finance I spoke about ChangeEverything.ca and what has made it successful. My presentation received a rating of 4.72 for content and 4.61 for style out of a possible 5 points by the people who attended this session.


creditunions.com
CreditUnions.com
Topic: Online Experience: Letting Strategy Drive Your Website Design
Date: March, 2007
This webinar focuses on the innovative ways that credit unions are leveraging strategy in website design to accomplish their critical goals. The webinar has been archived and is available for purchase.


Northern Voice 2007
Northern Voice 2007
Topic: The Social Web for Karmic Good
Date: February, 2007
Location: Vancouver, BC
I was lucky enough to join a panel discussion with Lynda Brown, Alexandra Samuel and Cyprien Lomas.


Marketing Association of Credit Unions
Marketing Association of Credit Unions
Topic: Online Marketing: Engage & Measure
Date: November, 2006
Location: Vancouver, BC
I shared the stage with the amazing Kelly West from Central 1 Credit Union and we spoke about ways to engage members online in the credit union mission and discussed trends and metrics in the online financial services sector.


I get interviewed from time to time.

Citi Shoots For Warm And Fuzzy
Bank Technology News: Citi Shoots For Warm And Fuzzy


The Top 10 People of 2009
I was named one of the top ten people of 2009 by Bank Technology News.


GonzoBanker of the Month: William Azaroff, Vancity
I am so honoured to have been named GonzoBanker of the Month for March, 2009.


Enter the blogosphere
Globe and Mail’s Report on Business: Enter the blogosphere


CU Management Magazine
CU Management Magazine: One Credit Union’s Web 2.0 Strategy


Enterprise Magazine
Enterprise Magazine


Make It Business
Make It Business


Credit Union Journal
Credit Union Journal


CU Management Magazine
CU Management Magazine: Marketing Theme Inspires Online Community


Indie Films Find the Web a Good Ally
The New York Times: Indie Films Find the Web a Good Ally


Byte-size movies - Marketers turn to Web films to push their products
San Fransisco Chronicle: Byte-size movies – Marketers turn to Web films to push their products

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