…and welcome to

I’m William Azaroff – a modern co-operator, recovering filmmaker, happy Vancouverite and all-around digital fella.

I’m the VP of Community Investment at Vancity, a values-based financial co-operative serving the needs of its half-million member-owners and their communities. I lead a team that delivers on our Good Money™ brand by developing opportunities with progressive businesses, not-for-profits, social enterprises and co-operatives working towards a more vibrant, sustainable and inclusive local economy.

I was elected to the Board of Modo, a car-sharing co-operative offering 400 cars, trucks, vans, hybrids and EVs to a growing membership of 13,000 in Metro Vancouver and Victoria. I am proud to be Chair of the Board of an organization that is estimated to remove 9-13 private vehicles from our roads with every new Modo car we add.

A founding editor of both the CU Water Cooler and Co-op Water Cooler, I’m a longtime blogger and seasoned speaker focused on the intersection of community investment, engagement marketing and the world of co-ops.

Oh, and I’m now also an amateur music producer.

See my film, CheckMating (read about it here):

obligatory disclaimer stuff

I should add that the opinions I express on this site are (mostly) my own and are not endorsed by Vancity or Modo. There, it feels good to get that off my chest.