Greetings and welcome to azaroff.com.

I’m William Azaroff, and I head up the WEB (Web Engagement & Banking) Team at Vancity, which means that I get to work with all the amazing people who bring online banking to Vancity’s members, an intranet to their employees, and ChangeEverything.ca to the community.

I write about the intersection of the Internet, corporate social responsibility, social media and the world of banking on this blog, and can be found on LinkedIn and Twitter. I am a seasoned speaker, an editor of the CU Water Cooler, and am honoured to have been named GonzoBanker of the Month and included on American Banker’s Bank Technology News list of the top 10 people of 2009.

I currently serve as an advisor to two organizations: Good Energy uses research, technology, and strategy to empower people towards sustainability. They facilitate green innovation and brand improvements through sustainable behaviour change. The Tyee is an Edward R. Murrow Award-winning independent online magazine featuring high quality journalism that broadens the democratic discourse on social, environmental and economic issues.

my background

I am a recovered filmmaker, with a decade of experience driving strategic web projects both at digital agencies and on the client side in Seattle, Los Angeles and Vancouver. I have spearheaded initiatives in several key verticals, including Financial Services, Entertainment & Media, Telecommunications and Automotive. The companies I’ve worked with include Disney, Honda, 20th Century Fox, TELUS, Nike Jordan, the Government of British Columbia, Focus Features, Intuit Canada, Universal Pictures, the Vancouver Port Authority, The WB, Nestlé and AtomFilms.

Read about my film, CheckMating.

obligatory disclaimer stuff

I should add that the opinions I express on this site are (mostly) my own and are not endorsed by Vancity. There, it feels good to get that off my chest (and thanks for reading right to the bottom of the page).