I often find it hard to explain the value of Twitter. The first time I tried it, like a lot of people, I didn’t get it or get into it. It was only once I found my community (in my case a community of credit union thought leaders) that it resonated with me.

Now I don’t have to figure out how to explain Twitter because the fine folks at Common Craft have produced a great new video that does that better than I ever could.

Ladies and gentlemen: Twitter in Plain English.