I finally got around to reading the preview of Chris Anderson‘s new book in Wired Magazine.
It’s called Free! Why $0.00 Is the Future of Business, and it’s likely to be a game-changing concept every bit as much as his last book, The Long Tail, was.
As I think more and more about the social economy, it’s concepts like this that further my thinking and help me understand it better. New business models are emerging as people’s attention is becoming the new scarce commodity and the prices of things like digital storage and media production and distribution get closer to free.
Check it out and please post a comment with your thoughts…